We've just hired a new girl in Southern California. She's going to be doing her own blog so I'll let her introduce herself, trust me.. she doesnt need my help in introducing herself.
She's gearing up to do her first tasting.. and I'm jamming out on my computer trying to give her the appropriate "Gipper" speech... while trying to avoid either of us sounding like sleazy used-car salesmen (apologies to all refurbished automobile consultants in the audience).
I read it again.. and felt it should be posted.. black eyes and all. Buckle Up.
"Big corporate wines have networks where the managers can source grapes they need from other managers, because their job is to make enough to meet demand.
Our producers dont have jobs, they make wine because they cannot imagine doing anything else.
Quality and Taste suffer with corporate wines. Ask them if they know the winemaker of their favorite brand? Tell them you just introduced them to winemaker who's wine they're drinking right there that night. Tell them that your producers dont put crap into bottles that have their names on them, because they're accountable. They would consider it "rude" to fill a bottle with something less than superior. Tell them what your producers do when they dont like the way their juice is coming along (they sell it to the corporate wineries so they can meet demand). Let them know that a lot of the "labels" that they're buying now dont even have vineyards. Some kooky artsy weirdo in the marketing department came up with a bogus story.. and a catchy aestheticly pleasing label.. and all that's left is sourcing juice to fill the bottles that those labels get glued to. So they go out to their manager network to get whatever wine is specified, or available... it doesnt really matter... they're not buying the wine... they bought the label."
Our producers dont have jobs, they make wine because they cannot imagine doing anything else.
Quality and Taste suffer with corporate wines. Ask them if they know the winemaker of their favorite brand? Tell them you just introduced them to winemaker who's wine they're drinking right there that night. Tell them that your producers dont put crap into bottles that have their names on them, because they're accountable. They would consider it "rude" to fill a bottle with something less than superior. Tell them what your producers do when they dont like the way their juice is coming along (they sell it to the corporate wineries so they can meet demand). Let them know that a lot of the "labels" that they're buying now dont even have vineyards. Some kooky artsy weirdo in the marketing department came up with a bogus story.. and a catchy aestheticly pleasing label.. and all that's left is sourcing juice to fill the bottles that those labels get glued to. So they go out to their manager network to get whatever wine is specified, or available... it doesnt really matter... they're not buying the wine... they bought the label."
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