Sometimes I read something and it makes me feel inadequate.
Like if you were to play 18 holes with Tiger, or drive a few laps with Dale, Jr.
This guy Hugh McLeod figured it out. He's the mouthpiece for this funky little South African Vineyard, and some other high end folks who probably dont really care so much about mass exposure and mobs of people buying up their wares.
He also draws these odd little cartoons on the backs of random business cards. At first glance they just seem to be rants intended to be funny, but the more you read.. the more they offer a glimpse into his soul. They represent what he's feeling, and that's always potent.
In college we learned that the more personal we got in our writing, the stronger our readers would identify with our work. It's that line an artist crosses when they give you a glimpse of what is really inside them, it draws us further in.
As usual, I'm going to make a connection to one (or all) of my wineries.
Actually, I'll skip that this time.
1 comment:
you spelled "its" wrong, in this context.
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